The Apprenticeship Ambassador Network (AAN) is pleased to announce a new Continuing Professional Development (CPD) Programme open to all our Ambassadors!
The programme will run on a rolling basis with a minimum of 4 workshops per year. All workshops will be advertised on the events section on the AAN Portal. You can find them by filtering by ‘Training Event’ and ‘National’.
The first 3 sessions are focussed on LinkedIn and will be delivered in two-week intervals. In this course, hear about practical insights on how to develop a strong LinkedIn presence, engage with a niche audience, and leverage AI tools to enhance visibility and impact. The sessions will equip participants with the skills and knowledge necessary to become influential voices.
Please look out for further sessions including a session on Presentation Skills to be delivered by Bauer Media in January.
Session 1: Personal Branding – What Are You Trying to Achieve? (15th November 2024, 12 – 1pm)
Overview:
In this session, we will explore the foundation of personal branding on LinkedIn. We will help you to identify your core goals and understand how your online presence can position you as an effective Apprenticeship Ambassador. Whether you’re an apprentice or an employer, building a strategic personal brand is vital to amplifying your message.
Key Learning Objectives:
- Define personal branding and its importance on LinkedIn
- Clarify your goals as an Apprenticeship Ambassador
- Identify the key elements that make up your professional identity
- Create an action plan to shape your LinkedIn profile based on your objectives
Register and join – https://events.teams.microsoft.com/event/4b651db5-42a5-41bf-af7b-742eb4cb89ae@fad277c9-c60a-4da1-b5f3-b3b8b34a82f9
Session 2: Niche Value and What You Want to Talk About (29th November 2024, 12 – 1pm)
Overview:
In this session, we will identify your niche and understand the unique value you bring to the apprenticeship space. You will learn how to articulate your expertise and craft engaging content that speaks directly to your audience.
Key Learning Objectives:
- Identify your niche within the apprenticeship community
- Define the unique value you bring as an Apprenticeship Ambassador
- Develop a content strategy focused on topics relevant to your audience
- Learn how to engage effectively with your LinkedIn network
Register and join – https://events.teams.microsoft.com/event/ba8680e3-caa3-493a-9cc8-55e84050cd5d@fad277c9-c60a-4da1-b5f3-b3b8b34a82f9
Session 3: Utilising LinkedIn – Harnessing AI for Impact (13th December 2024, 12-1pm)
Overview:
The final session focuses on practical strategies for effectively using LinkedIn, with a specific focus on leveraging AI tools to enhance engagement. From optimising your posts to using AI-driven insights, you will gain actionable tactics to amplify your online presence and increase your influence.
Key Learning Objectives:
- Understand LinkedIn’s key features and tools for professional growth
- Learn how to utilise AI tools to generate impactful content
- Explore methods to analyse engagement and refine your strategy
- Discover ways to grow and maintain your LinkedIn network for long-term success
Register and join – https://events.teams.microsoft.com/event/695fca7a-27b3-403d-b6e4-da8feaedab19@fad277c9-c60a-4da1-b5f3-b3b8b34a82f9
Delivered by our own Yorkshire & Humber AAN Employer Ambassador Chris Blackburn. Chris is Director of Skills Growth at Impellam Group. He is a passionate advocate for skills growth and social mobility, dedicating his career to empowering the next generation of talent through effective recruitment, training, and development strategies. With extensive experience across STEM sectors, Chris has a proven ability to drive talent development and create opportunities that shape the future workforce.
Chris focuses on utilising platforms like LinkedIn to amplify the role of Apprenticeship Ambassadors. He is committed to helping apprentices and employers harness the power of social media to build personal brands, expand professional networks, and communicate their unique value within the apprenticeship ecosystem.
You can learn more about Chris at https://www.linkedin.com/in/chrispblackburn/