Case Studies

Apprentice Name

George Martin

Apprenticeship Title

L3 Digital Marketing



Why did you decide to do an apprenticeship?

I started studying A levels at school but gave up after 6 months because it just wasn’t for me. I then started work as a junior football coach with Chelsea FC and worked part time as a roofer with my dad to earn enough to pay rent and buy food etc. Then I saw an advert on Facebook posted by Facemedia. It was for an apprenticeship in digital marketing. Well I have always been into making videos and online content so I applied and started a few days later! It was definitely the right choice for me.

Please describe your experience

I build an online portfolio of projects I have completed at work. This has so far included building a website, contributing to the company digital marketing strategy and providing evidence of good customer service.

I also take part in regular skype tutorials where I can be learning with up to ten other apprentices working for different companies so we get lots of chance to share ideas and different ways of working. Then my assessor comes out to see me at work every month to assess my practical skills and review progress. I get every Friday to complete my ‘off the job training’ at Facemedia which can cover anything from completing assignments or project work and ensuring I keep on track to achieve on time.

How has your apprenticeship helped you progress in your career?

I have been able to find a job with training that I really enjoy and am interested in.

Hopefully, in the future, I would like to progress to a higher level apprenticeship in digital marketing and learn more about sales, content creation and brand identity.

What do you feel are the advantages of doing an apprenticeship over other training or education?

Firstly, I needed to earn money as soon as i stopped studying A levels because I had rent and bills to pay. An apprenticeship has allowed me to do this.

It is also giving me experience and a ‘foot in the door’ at work. Learning on the job means I am applying what I am learning straightway in the workplace which I think has huge benefits to both me personally and the company I work for.

More apprentice case studies